Sell Lifestyles, Not Properties

When one thinks about generating content, a frequent error is that there is no consistent personality in what is communicated. If this happens, then the personality of the creative concept is not clear, and therefore, the generated content is diluted. When a brand has a solid strategy, the content it generates will provoke an active community, which will be your main promotion in the medium and long-term. Do not talk to them about what you sell; talk to them about what they are looking for. Choose the words you want…

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